---
title: "Paid Advertising Management | Google, Meta & LinkedIn"
description: "One team running your Google, Meta, and LinkedIn campaigns together. Shared budgets, shared tracking, and monthly reporting in plain English. No retainers."
canonical_url: "https://www.isemediaagency.com/services/paid-advertising"
last_updated: 2026-08-24
---

# Paid Advertising Management | Google, Meta & LinkedIn

One team running your Google, Meta, and LinkedIn campaigns together. Shared budgets, shared tracking, and monthly reporting in plain English. No retainers.

One Team Across Every Paid Channel Most businesses end up with a Google agency, a social freelancer, and an in-house person running email, none of whom see the whole picture. Budget gets defended rather than allocated, and nobody can answer the only question that matters: where should the next dollar go. How we structure paid media Shared measurement : one tracking setup across Google, Meta, LinkedIn, and Microsoft Ads, so cost per lead is comparable channel to channel. Channel roles : search captures existing demand, social creates it, retargeting closes it. Each channel gets judged against its role, not one blended metric. Budget reallocation : monthly, based on cost per booked job rather than which platform rep called last. Unified creative : one message and one visual system across every placement, which lowers frequency fatigue and lifts brand recall. Landing page ownership : we build and test the pages the ads point to, rather than sending expensive traffic to a homepage. Pricing Flat management fees on a defined scope. No percentage of spend, no long contracts, and you own every ad account. Who this fits Businesses spending roughly three thousand dollars a month or more across two or more channels, who want one point of accountability instead of three vendors pointing at each other. ## FAQ Which channel should I start with? Almost always search, because it captures people already looking for you. Social makes sense once search demand is saturated or your category has low search volume. Do you charge a percentage of ad spend? No. Flat fees against a defined scope, so our incentive is performance rather than spend growth. Can you work alongside our existing agency? Yes, though a single owner of measurement is strongly preferable. Split tracking is where most attribution arguments come from. How much of the budget goes to management versus media? As a rule of thumb, management should be well under a third of total spend. If it is approaching half, the account is too small for the service level. What happens if a channel is not working? We say so and move the money. Recommending you stop spending somewhere is part of the job.

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