Celebrity Poker Tour
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Celebrity Poker Tour (CPT) is the premier, celebrity-driven poker league that launched in 2023 and quickly made waves with its star-studded lineup and viral appeal. Featuring A‑list personalities like Bryce Hall, Maria Ho, Katie Thurston, and Ethan Klein, CPT combines live events and a robust content hub to engage audiences across YouTube, Twitch, and social. We brought their brand to life online with a sleek, dynamic Webflow site that highlights event dates, hero reels, and a fully integrated shop — encapsulating the energy of the tour and making players, schedules, and merchandise instantly accessible.
Built on Webflow with a lean CMS architecture, the site features high-velocity hero visuals, an event calendar, and streamlined shop components. We engineered a custom content strategy that makes adding new Game Nights, Invitationals, winners, and highlights seamless — updating the site is as easy as pressing publish. With fast load times, full mobile responsiveness, and SEO-optimized content, the CPT site now serves as their official home base and content hub for live branding, timely event coverage, and ongoing audience engagement.