The Digital Marketing Advice We’d Give to Our Younger Selves
If only someone had handed us a cheat sheet when we first started in digital marketing. We’d have saved so much time (and a few headaches), learned faster, and avoided the rookie mistakes that come with every new field.
Since we can’t turn back the clock, we figured the next best thing is to share the digital marketing advice we’d give to our younger selves—so you don’t have to learn it the hard way.
1. Focus on Building Real Relationships, Not Just Followers
Early on, it was tempting to measure success purely by the number of followers, likes, or views. But what truly matters is the quality of your audience—the people who engage, trust, and advocate for your brand. Focus on creating meaningful conversations, loyal fans, and actual connections. Quality beats quantity every time.
2. SEO Isn’t Just Buzzwords—It’s Your Best Friend
SEO might seem intimidating at first, but understanding it is crucial for long-term success. It’s not just about stuffing keywords; it’s about making your content discoverable and valuable to people searching online. Learning SEO fundamentals early lets you build content that grows your visibility, giving your brand a lasting digital footprint.
3. Diversify Your Digital Presence—Don’t Rely on One Channel
Trends come and go. Social media channels change algorithms overnight. Relying too heavily on a single channel leaves you vulnerable. By spreading your efforts across multiple platforms (email, social, blogs) you create a safety net that keeps your brand visible no matter the shift to the digital landscape.
4. Test, Measure, Repeat
Stop guessing. Use data to understand what works. The best markets are data-driven. Instead of guessing what works, run small tests. Try different headlines, formats, or posting times. Track the results and use insights to continuously refine your approach. Testing isn’t a one-time step, but an ongoing mindset that drives smarter decisions and better results.
5. Craft Content That Speaks to Your Audience’s Needs
Great content isn’t just about what you want to say, it’s about what your audience wants to hear. Try understanding your audience’s pain points, interests, etc. Tailor your messaging to fit their needs and the platform you’re using. When you meet people where they are, your content resonates—and that’s when real engagement happens.
6. Use AI to Your Benefit—Not Your Detriment
AI tools like ChatGPT, automation platforms, and analytics software can be game changers—but only if you use them smartly. Don’t rely on AI to replace creativity or strategy. Instead, let it handle repetitive tasks, generate ideas, or provide data insights, freeing you to focus on authentic storytelling and meaningful connections. Embrace AI as a powerful assistant, not a shortcut.
Looking Back, Moving Forward
If we could whisper these tips back through time, we’d save ourselves a lot of trial and error…and stress. But hey, every mistake was a lesson and a step forward.
If you’re just starting out (or feeling stuck), take this advice to heart. And remember, the digital marketing landscape is always changing. Stay curious, keep learning, and don’t be afraid to try new things.
Need a hand navigating your own digital journey? We’re here to help.