Prompt Like a Pro: How We Use AI Without Sounding Like a Robot
AI tools like ChatGPT are changing the marketing game—but only if you know how to use them the right way. At IseMedia, we lean on AI to streamline our workflow, refine brainstorming, and cut down on repetitive tasks. But there’s a line: we never let it take the wheel when it comes to creativity, strategy, or brand voice.
Here’s exactly how we use it—and how we keep it from making us sound like robots.
1. We Use AI to Get to the First Draft, Faster
Let’s be honest: staring at a blank page sucks. AI helps us move faster by generating structure, summaries, or tone options in seconds.
But we don’t treat the output as final. Instead, we:
- Jumpstart the ideation process
- Capture strong phrases or unique angles
- Delete what doesn’t feel like “us” and rewrite with voice
Pro Tip: Don’t ask AI to “write a blog post.” Instead, ask it to “write 3 blog hooks in a sarcastic tone for Gen Z marketers.” Give it boundaries. Let it know your audience. Then shape it from there.
2. We Fine-Tune Our Prompts Like a Creative Brief
Bad prompts = bad results. It’s that simple. We write prompts like mini briefs:
- Who’s the audience?
- What’s the goal of this piece?
- What’s the vibe—is it fun, professional, chill, bold?
Example prompt we use:
“Write 5 Instagram captions for a digital marketing blog. Tone: confident but not cocky. Include a CTA to ‘read more.’ Each caption should be under 20 words.”
That context makes all the difference between sounding robotic and sounding on-brand.
3. We Don’t Let AI Touch Brand Voice Without Supervision
Your tone sets you apart. AI doesn’t understand nuance, so if you don’t guide it, it’ll default to generic, overly formal, or awkward content.
Our rule: AI doesn’t publish—people do.
Even when AI drafts something solid, we always:
- Adjust for tone
- Clean up bulky sentences
- Add emotion or edge
4. We Use AI to Repurpose, Not Repeat
AI excels at transforming long-form content into concise, bite-sized pieces. Rather than rewriting everything for each platform, we focus on asking:
- “Turn this blog into a 3-part Instagram carousel.”
- “Summarize this newsletter in 2 tweets and 1 hooky LinkedIn line.”
- “Give me alt text for this image that’s descriptive but punchy.”
It’s about smart reuse, not lazy copy/paste.
5. We Keep Human Instinct at the Center
Yes, AI can write fast. But it doesn’t know when to pause. When to break a rule. When to lean in emotionally. That’s what we bring.
Our team knows when something is technically “good” but creatively boring. That’s the moment we stop relying on the machine and start rewriting with intuition.
Because no algorithm knows your audience like you do.
The Bottom Line: Stand Out or Blend In
The worst thing AI can do for your brand? Make you sound like everyone else
When used well, AI saves time. Clears brain fog. Gives your team momentum. But it’s your voice, taste, and vision that makes it resonate.
No gatekeeping. This is how we do it.
Need help making your content faster and better?
Let’s talk.