A Google Business Profile (formerly Google My Business) is essential for local visibility. It lets your company appear in Google Maps, the Local 3-Pack, and search results when people look for your products or services near them. Here’s how to set it up correctly.
Step 1: Go to Google Business Profile
Visit google.com/business. Sign in with your Google account or create one for your business.
Step 2: Enter Your Business Name
Type your exact business name as customers know it. If your business already exists in Google’s system, claim it. If not, continue to create a new profile.
Step 3: Choose Your Business Category
Select the most accurate primary category—this helps Google understand what you do and when to show your listing. You can add secondary categories later.
Step 4: Add a Physical Address or Service Area
- For storefronts: Enter your complete address so customers can visit you.
- For service-based businesses: Choose “I deliver goods and services to my customers” and define your service area.
Step 5: Add Contact Information
Include your business phone number, website URL, and hours of operation. Keep this data consistent with your website and social media profiles.
Step 6: Verify Your Business
Verification ensures your business is real. Google may send a postcard, email, or allow instant verification depending on your setup. Follow the steps provided to confirm ownership.
Step 7: Optimize Your Profile
Once verified:
- Upload high-quality photos and your logo
- Add a short description highlighting your services
- Enable messaging
- Post regular updates or offers
Optimized profiles get more clicks, calls, and direction requests.
Step 8: Keep It Active
Google rewards active businesses. Respond to reviews, post weekly updates, and ensure hours and photos stay current.
Need Help Managing It?
IseMedia can handle everything for you—from initial setup to ongoing post management, updates, and optimization. We keep your profile active and ranking in Google’s local pack month after month.
Contact us today to get your business locations verified and professionally managed for local SEO growth.