#1 Digital Marketing Web SEO Agency
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The Green Checkmark at the Top of Google
Local Services Ads sit higher than anything else on the page, carry a Google Guaranteed badge, and charge you per lead instead of per click. For most home-services businesses it is the single best-converting placement available.
01
About This Service
Every other kind of paid search charges you the moment somebody clicks, whether that person calls or immediately hits the back button. Local Services Ads charge per lead. Somebody has to call you or message you before you owe Google anything. And if a lead is genuinely junk, wrong service, wrong area, obvious spam, you can dispute it and get credited back.
Google Guaranteed means Google ran a background check and verified your license and insurance. For a homeowner deciding which stranger to let into their house, that matters more than any ad copy you could write. It is third-party proof at the exact moment somebody is nervous about hiring.
02
Execution
Getting approved is genuinely annoying. Google verifies your business license and insurance and runs background checks on the owner and sometimes the technicians. Paperwork gets rejected over small formatting issues. It can take weeks. That is exactly why it is worth doing. Half your competitors start the process and quit somewhere in the middle. The barrier is the moat.
03
Solutions
We handle the paperwork gauntlet, the profile, the budget, and the part almost every contractor skips: disputing the bad leads every single month.
01
Not every trade and every area qualifies for Local Services Ads. We confirm that before you spend a minute on paperwork or a dollar on setup.
We will tell you no before you waste three weeks finding out.
02
We manage the license and insurance submissions, the background check process, and the resubmissions when something inevitably gets rejected.
The part where most contractors give up.
03
Services, service areas, hours, photos, and business highlights. Your position inside Local Services Ads leans heavily on profile completeness and how fast you respond.
Completeness and response rate drive your ranking here.
04
Weekly budget, target lead volume, and which job types you want more or fewer of. Tuned to what your crew can actually absorb.
More leads than you can service is not a win.
05
We review every lead and dispute the bad ones. Wrong service, outside your area, spam, duplicates. Most contractors never file a single dispute and quietly overpay all year.
Free money most contractors leave on the table every month.
06
Leads, cost per lead, dispute credits recovered, and how you rank against the other guaranteed businesses in your area.
Including the credits we clawed back for you.
04
Benefits
These people are not researching. They are picking somebody right now. Nothing else in paid search reaches a customer that far down the decision.
You are not paying for tire kickers who bounced in four seconds. The pricing model is aligned with what you actually want out of it.
The paperwork that annoys you also blocks your competitors. Once you are through it, the field is a lot thinner than it looks.
Your ranking inside Local Services Ads depends heavily on reviews, which is the same work driving your Google Business Profile. One effort, two placements.
Lead disputes are tedious and most agencies do not bother. We do it as standard, and the credits usually cover a real chunk of what management costs.
It varies a lot by trade and market. In New Jersey most home-services categories land somewhere in the twenty-five to seventy-five dollar range per lead, with emergency and high-ticket trades running higher.
Verification is the bottleneck. Two to four weeks is typical if your license and insurance documents are in order, and longer if something needs to be reissued. Google verifies both and runs background checks on the owner and sometimes the technicians.
No. Regular Google Ads charge per click, appear below Local Services Ads, and let you control keywords and landing pages. Local Services Ads charge per lead, sit at the very top, carry the Google Guaranteed badge, and give you far less control. Many businesses run both.
Yes, and you should do it consistently. Wrong service, outside your area, spam, and duplicates are all disputable and can be credited back. We review and file these every month as part of management.
Some categories require a license and some do not. If yours does and you are not licensed, you are not eligible for Google Guaranteed. We will tell you that upfront rather than take your money.
Your ranking inside Local Services Ads leans heavily on reviews. Same work, two placements.
Once this is producing and you want more volume than existing demand can supply.
There is no ad slot inside an AI answer. You earn that placement instead of buying it.
